• Health tourism is growing at the rate of around 5-6% annually, and Jamaica boasts sites that can claim to rival the finest health centres in the world. The Milk River Spa, which has been compared to the world famous Lucerne Spa in Switzerland, is part of the government’s Millennium Project, and with capital investment could offer a world-class service with established, sustainable customer flows.
• The increasing room stock and anticipated increase in visitor arrivals provides the backdrop for further development of attractions. Opportunities exist for more adventure-type attractions, as well as in other areas such as heritage and sports. There is also scope for developing attractions that leverage the island’s vast cultural capital, which includes our music and cuisine.
• A centre similar to Island Village in Ocho Rios and the construction of a tourist plaza in popular Negril nearby, housing a range of shops, bars and restaurants.