Parris Jordan is Managing Director at HVS, the world’s leading hospitality consulting firm. In his role, Parris is responsible for overseeing consulting and valuation projects in the Caribbean, Central America, Mexico, and United States. Mr. Jordan’s consulting experience spans all asset classes, from ultra-luxury to full, select and limited-service hotels. His resume comprises work on hundreds of projects spanning over 40 U.S. states and 25 countries for assets totaling more than $20 billion US in value; notable large-scale Caribbean development projects include Atlantis, The One & Only Ocean Club, Ritz Carlton Grand Cayman, and Cap Juluca. Mr. Jordan’s areas of expertise include market assessment, feasibility analysis, appraisal, valuation, operator search, management contract negotiation, and brand selection. He is also an expert in developing target market and global expansion strategies for prominent international hotel brands and has provided expert testimony in litigation and arbitration-related matters.
He is also Chairman and Founder of the Caribbean Hotel Investment Conference and Operations Summit (CHICOS), an internationally recognized assemblage of industry leaders and others with an interest in the region to discuss opportunities in the hospitality real estate and operations space. Mr. Jordan holds an MS from the Preston Robert Tisch Center for Hospitality and Tourism at New York University (NYU), where he also lectured on lodging development as an adjunct professor. He has been called to speak at various local and international hotel investment and tourism conferences, including [the largest] the NYU International Hospitality Industry Investment Conference. In addition to speaking engagements, Mr. Jordan has been quoted in numerous hospitality business publications and newspapers such as the Wall Street Journal, Bloomberg News, USA Today and Travel Weekly.